How we led Microtech to raise nearly 2.8 Million Euros on Mamacrowd

Microtech is a prime example of Italian innovation, led by CEO and Founder Fabio Rifici. Specializing in the design and development of computer devices, the company created LudiX—a proprietary, scalable software platform dedicated to the configuration and sale of PC gaming rigs. With revenues soaring to nearly 20 million euros in 2021 (with a 3-year CAGR of 90%) and over 150.000 devices sold, Microtech was ready to scale further. The objective was clear: raise capital to accelerate the commercialization of LudiX, launch internationalization efforts in Central and Eastern Europe, and reinforce the management team. To make this leap, they partnered with Panko Growth Hub to structure and drive their equity crowdfunding campaign on the Mamacrowd platform. The challenge? Attracting both retail investors and institutional funds to reach an ambitious minimum target of 2,000,000 euros.

For a high-caliber 'Hard Tech' project like this, a comprehensive 360-degree growth marketing strategy was essential. We worked closely on brand positioning to translate complex financial and technical data into an irresistible pitch. Our key actions included: • Data-Driven Storytelling: We highlighted the company's solid financial fundamentals (positive EBITDA of €1.6M) and the explosive global PC gaming market trend. • Lead Generation & Nurturing: We identified and warmed up the target audience through a highly structured funnel, driving highly qualified traffic directly to the Mamacrowd campaign page. • Strategic Partnerships: We emphasized Microtech's key strategic agreements (such as the one with GameStop Italy) to validate the business model in the eyes of the market.

We knew that in crowdfunding, trust is the ultimate catalyst for investment. For this reason, the heart of our campaign was organizing and promoting an exclusive Webinar with Fabio Rifici, CEO and public face of the company. We structured the live event to be more than a simple presentation—it was a moment of deep connection. During the webinar, the CEO was able to: • Tell the brand's vision and the 'behind the scenes' of Microtech's success firsthand. • Deliver a live demonstration highlighting the technical and commercial power of the LudiX platform. • Answer questions directly (via Q&A) regarding financial and strategic inquiries from investors, solidifying the projection to reach 40 million euros in revenue within three years. This event was pivotal: it humanized the brand, eliminated the final barriers to investment, and sparked an immediate surge in campaign conversions.

The synergy between Microtech's solid foundation and Panko Growth Hub's strategic execution led to a triumphant campaign close at the end of February 2023: • Overfunding Reached: The campaign vastly exceeded the minimum goal, closing at €2,791,879. • Institutional Backing: The project's credibility convinced top players. Two major institutional investors, Anthilia Capital Partners (via Anthilia Eltif Economia Reale) and Azimut Investments (via AZ Eltif AliCrowd II), injected a combined 1.95 million euros. • New Horizons: Armed with this capital, Microtech financed its roadmap to command leadership in the gaming hardware space and expand its international distribution.